How to Get Your Book into Libraries and Bookstores: Amazon KDP vs. IngramSpark
Getting your book into libraries and bookstores is a major milestone for many authors. It expands your reach beyond online sales and helps establish credibility in the publishing world. However, navigating the options for self-publishing platforms can be tricky. Amazon KDP and IngramSpark are two of the most popular choices, but which one is best suited for reaching libraries and bookstores? Let’s break it down.
Why Libraries and Bookstores Matter
Libraries and bookstores provide an amazing opportunity for authors to connect with new readers. They offer:
- Increased visibility: Your book is accessible to readers who prefer browsing physical shelves.
- Credibility: Being stocked in a library or bookstore adds legitimacy to your work.
- New audiences: Libraries and bookstores reach readers who might not shop online.
- Opportunities for events: Think book signings, readings, or author panels.
To tap into this potential, your book must meet specific requirements, such as wholesale discounts and returnable options—two areas where Amazon KDP and IngramSpark differ greatly.
Pros and Cons of Amazon KDP vs. IngramSpark for Getting Your Book in Bookstores
Amazon KDP: Pros and Cons for Libraries and Bookstores
Pros:
- Ease of Use: Amazon KDP is user-friendly, offering a streamlined process for self-publishing your book.
- Low Upfront Costs: KDP is free to set up, with no upfront fees for publishing.
- Wide Reach on Amazon: KDP automatically makes your book available on Amazon, the world’s largest online bookstore.
Cons:
- Limited Acceptance by Bookstores: Many bookstores are hesitant to stock books printed by KDP due to Amazon’s competitive nature and lack of wholesale pricing.
- Non-Returnable Books: Libraries and bookstores prefer books that are returnable if unsold, but KDP does not offer this option.
- Perceived Stigma: Books published solely through Amazon may not carry the same professional perception as those available through IngramSpark.
IngramSpark: Pros and Cons for Libraries and Bookstores
Pros:
- Industry Standard: IngramSpark is widely respected by libraries and bookstores, as it’s part of the Ingram Content Group, the largest book distributor.
- Returnable Option: IngramSpark allows you to make your books returnable, a key factor for bookstores and libraries.
- Global Distribution: Your book will be listed in the Ingram catalog, making it discoverable to retailers and libraries worldwide.
Cons:
- Upfront Costs: IngramSpark charges setup fees and additional costs for revisions. You also need to purchase your own ISBN number for your book.
- Steeper Learning Curve: The platform can be more complex to navigate compared to KDP.
- You're more likely to need to hire a professional book formatter rather than trying to format your book on your own.
- Lower Royalty Rates: IngramSpark’s royalty structure is less favorable than Amazon’s for authors.
Amazon KDP or IngramSpark: Which Platform Should You Choose?
When deciding between Amazon KDP and IngramSpark, consider the following factors:
1. Your Goals:
- Online Sales: If your main focus is selling online, especially eBooks, Amazon KDP is a great starting point.
- Libraries and Bookstores: If you're aiming for placement in libraries or local bookstores, IngramSpark is the better option for print distribution.
2. Your Budget:
- Amazon KDP doesn’t have setup fees, and it includes a free ISBN. However, IngramSpark has upfront costs, including fees for publishing and the purchase of your own ISBN if you choose.
3. Your Timeline:
- Tight Deadline: If you’re in a rush, KDP's simple, user-friendly platform might be your best bet.
- Time to Invest: IngramSpark offers more opportunities but requires a bit more time to learn and set up, as it’s a more complex system.
4. Ease of Use:
- KDP: If you want a straightforward process, KDP is simpler, especially when it comes to formatting your book.
- IngramSpark: While IngramSpark offers more options, the platform and formatting are more technical, which may require extra effort, whether you're doing it yourself or paying for help.
5. Long-Term Strategy:
- If libraries and bookstores are key to your long-term plan, IngramSpark offers better distribution options for print books.
Bottom Line:
- For digital sales and convenience, Amazon KDP is ideal.
- For print distribution and library/bookstore placement, IngramSpark is the way to go.
- Maximize your reach by using both platforms: KDP for online sales and IngramSpark for print.
Choosing between Amazon KDP and IngramSpark depends on your publishing goals and resources. By understanding the strengths and limitations of each platform, you can make an informed decision on which path you want to take on your self-publishing journey. Amazon KDP is an excellent choice for beginners and digital-first authors, while IngramSpark offers the tools needed for broader print distribution.
Combining Amazon KDP and IngramSpark
Many authors choose to use both platforms to maximize their book’s reach. For example, you can publish your ebook exclusively on Amazon KDP to leverage tools like KDP Select while using IngramSpark for your print editions. This approach gives you the best of both worlds:
- Amazon KDP: Easier to set up, perfect for online sales, and great for reaching Amazon’s massive audience.
- IngramSpark: Ideal for libraries and bookstores, thanks to its wholesale and returnability options.
This is the approach we chose when publishing our Kids Horse Tales Children's Book Series, featuring Riki & J.R. We published the ebook versions on Amazon KDP and released the paperback and hardcover editions through IngramSpark.
Additional Tips for Getting Your Book into Libraries and Bookstores
1. Research Your Local Bookstores and Libraries
While platforms like IngramSpark can help get your book distributed to a wider audience, don’t forget to approach local independent bookstores and libraries directly. Many local stores may be open to stocking books by local authors or those with unique niches, especially if you can personally make a connection. Having a personal touch in the pitch can set you apart from the crowd.
2. Be Prepared for Bulk Orders
Bookstores often require bulk orders to carry your book. With IngramSpark’s wholesale discount option, your book is eligible for these bulk purchases. Be ready to negotiate pricing and ensure that your book’s price point allows for discounts without cutting into your profit margins.
3. Library Marketing
Libraries generally buy books based on demand, so it's important to build visibility for your book. Consider contacting library distributors like Baker & Taylor or OverDrive, which many libraries use for print and digital acquisitions. Once your book is available through IngramSpark, library vendors may list it in their catalogs, making it easier for libraries to purchase it.
4. Create an Engaging Author Bio and Book Summary
Libraries and bookstores want to know why your book is worth stocking. Create a compelling author bio and a strong book summary that highlights what makes your book unique, its relevance to readers, and any local connections you may have. This helps establish your credibility and makes your book more appealing to those curating their collections.
5. Join Author Organizations
Organizations like the Independent Book Publishers Association (IBPA) or local author groups often provide resources and connections to help authors get their books into libraries and bookstores. These groups might offer marketing advice, promotional opportunities, and ways to connect directly with library and bookstore buyers.
6. Offer Special Deals for Libraries and Bookstores
Many bookstores and libraries appreciate special offers or deals, such as discounted prices for bulk orders or offering special library editions of your book. Consider providing special pricing or even promotional materials to support their decision to stock your book.
7. Focus on Marketing Events
Book signings, readings, and author interviews are powerful marketing tools. These events can help raise awareness and drive sales. Partner with bookstores or libraries to host these events and bring in local readers. It’s an excellent way to create buzz and form a connection with readers who may choose to buy your book after meeting you in person.
8. Consider Audio and Digital Formats for Libraries
Many libraries now offer audiobooks through services like OverDrive or Hoopla. If you are using IngramSpark, you can also distribute audiobooks. This additional format can increase your book's exposure to those who prefer audiobooks. You can also consider releasing your book on eBook platforms like OverDrive to expand its reach further.
Successfully getting your book into libraries and bookstores can take time, and effort. By understanding the differences between Amazon KDP and IngramSpark, and taking steps to reach out to local and larger retailers, you can increase your chances of having your book stocked. Whether you’re focusing on print distribution, digital presence, or both, it’s important to stay persistent and continue marketing your book to the right audiences. By combining the strengths of both platforms, you can maximize your book’s potential and reach new audiences.
I hope this blog post helps you navigate the self-publishing process and make the best choice for your book’s distribution. If you have any questions or need further advice, feel free to leave a comment below—I’d love to help!
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Samantha Panzera is an adventurous travel blogger, graphic designer, and multi-media business entrepreneur who uses the experience she’s gained over the years to teach aspiring writers the skills they need to build an author platform and take their careers to the next level.