Amazon KDP vs. IngramSpark: Which Self-Publishing Platform Is Right for Your Book?
You’ve written your first novel—congrats! Now comes the million-dollar question: Where should you publish it?
In this post, we’ll compare two of the top leading self-publishing platforms, Amazon KDP and IngramSpark, to help you find the best fit. These self-publishing giants each have their strengths, and deciding can feel like choosing between plot twists. Relax—this guide will break down the options, and dive into the pros and cons of each to help you find your perfect match and publish with confidence.
What Are Amazon KDP and IngramSpark?
Quick Overview
Amazon KDP (Kindle Direct Publishing) is an easy-to-use platform that enables authors to publish eBooks and print-on-demand (POD) paperbacks directly on Amazon. This platform is ideal for authors who want to quickly make their work available to millions of readers with minimal upfront costs.
IngramSpark is a professional-grade publishing platform focused on high-quality print options and global distribution. It offers access to Ingram’s vast network of bookstores, libraries, and retailers, allowing authors to reach readers beyond just Amazon. IngramSpark also offers a range of print options, including hardcover books and premium paper.
What Is Amazon KDP?
Amazon Kindle Direct Publishing (KDP) is a user-friendly platform designed to help authors publish eBooks and print-on-demand paperbacks. As part of the Amazon ecosystem, it offers unparalleled access to one of the largest online marketplaces in the world, with tons of amazing marketing tools and features, especially for those who enroll their book in the Amazon KDP Select Program.
Pros of Amazon KDP
- No Upfront Costs: It's free to upload your book, making it an affordable option for authors just starting out.
- Global Distribution: Your book is immediately available on Amazon’s websites worldwide, providing global reach.
- Exclusive Marketing Tools: With Kindle Select, you gain access to promotional tools like Kindle Countdown Deals and free book promotions, which can help boost your book's visibility.
- Flexible Royalty Options: Choose between 35% and 70% royalty rates based on pricing and distribution choices, allowing for some flexibility in earning potential.
- Ease of Use: The platform is very user-friendly, allowing even first-time authors to publish quickly and easily.
- Fast Publishing: Books are typically live within 24-48 hours, making it a fast way to get your book into the hands of readers.
- Amazon's Reach: Amazon dominates the online book market, giving you access to millions of readers searching for books daily.
- Amazon Search Algorithm: Books published through KDP are often favored in Amazon’s search results, which can improve discoverability.
Cons Amazon KDP (Kindle Direct Publishing)
- Exclusivity with Kindle Unlimited: If you enroll in Kindle Select, your eBook must be exclusive to Amazon, limiting distribution to other platforms.
- Print Quality: While Amazon KDP’s print-on-demand service is sufficient for many, the print quality is not as high-end as IngramSpark, particularly for hardcover or specialty options.
- No Wholesale Pricing: KDP does not offer wholesale pricing, which means you can’t sell books to bookstores at a discounted rate.
- No Returns: Unlike traditional publishing, KDP does not allow for returns on print books, which can be a downside for authors aiming to sell through physical retailers.
- Limited Distribution: Books published through KDP are mostly confined to Amazon, meaning they’re not typically accepted by bookstores that prefer to stock books through other distributors.
What Is IngramSpark?
IngramSpark caters to authors who prioritize professional-quality print books and wide distribution. It’s a favorite among authors aiming to sell in bookstores, libraries, and other non-Amazon channels.
Key Features of IngramSpark
- Wide Distribution Network: Access to Ingram’s network, including thousands of retailers, libraries, and schools.
- Print Customization: Options for hardcover books, premium paper, and additional trim sizes.
- ISBN Ownership: Encourages authors to use their own ISBN, giving them control over their book’s metadata.
Advantages of IngramSpark
- Professional-Quality Books: Ideal for authors who want their books to rival traditionally published works.
- Broad Reach: Go beyond Amazon and reach a variety of markets.
- Library and Bookstore Accessibility: Makes it easier for your book to be stocked in physical locations.
- Dust Jackets For Hardcover Books: This is a nice professional feature that gives your books a nice professional polish.
Limitations of IngramSpark
- Upfront Costs: Charges setup fees for print and eBook publishing.
- Steeper Learning Curve: Requires more technical know-how compared to Amazon KDP.
- Slower Publishing Process: It may take longer for books to be available.
Which Platform Should You Choose?
Choose Amazon KDP If:
- Your primary goal is to sell eBooks on Amazon.
- You have a limited budget and want to avoid upfront costs.
- You’re a beginner looking for a simple and quick publishing process.
Choose IngramSpark If:
- You’re targeting bookstores, libraries, or non-Amazon markets.
- Print quality and customization are critical for your project.
- You’re prepared to invest time and money upfront for broader reach.
Can You Use Both Platforms?
Yes! Many authors use Amazon KDP for eBooks and IngramSpark for print books to leverage the strengths of both platforms. Here are a few tips:
- Manage Your ISBNs: Use your own ISBNs to avoid conflicts between platforms.
- Set Pricing Carefully: Ensure consistent pricing across platforms to avoid confusion.
- Plan for Logistics: Understand each platform’s payment and distribution timelines.
Choosing between Amazon KDP and IngramSpark comes down to your goals, budget, and priorities. Amazon KDP offers ease of use and access to a massive audience, while IngramSpark provides broader distribution and superior print options. For many authors, the best solution might be a combination of both.
What’s your experience with Amazon KDP or IngramSpark? Share your thoughts in the comments below!
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Samantha Panzera is an adventurous travel blogger, graphic designer, and multi-media business entrepreneur who uses the experience she’s gained over the years to teach aspiring writers the skills they need to build an author platform and take their careers to the next level.